This project, commissioned by Kunming Juming Industrial Co., Ltd., is a brand exhibition hall design centered on showcasing the culture of Moutai. The entire space is envisioned with a sense of poetry and theatricality. Using scenographic techniques, the design creates a distinctive exhibition hall where refined and intricate content is seamlessly integrated into the space.
In this project, I am mainly responsible for parts from the idea to the refinement before implementation, including creative ideas, spatial deign, drawing, installation design, graphic design, and modeling.