This project was developed as part of an IP character series for Xintiandi Wuhan, encompassing character creation and installation design. “Dive In” symbolizes the impulse to escape immediately during moments of emotional outburst. It represents individuals who are emotionally sensitive and easily affected. In countless moments of anxiety, indecision, irritation, and awkwardness, the act of diving symbolizes a release and escape from maintaining superficial composure, embracing an instinctive response instead.
“Dive In” captures a particular state or aspect of everyone at a certain moment in life. It can represent anyone: When unwilling to face something, dive in! When feeling helpless, dive in! When overwhelmed by frustration, dive in! When pushed to the limit, dive in!
In this project, I am mainly responsible for parts from the idea to the refinement before implementation, including creative ideas, installation design, graphic design, illustrating, and modeling.