Coco Bakery: Steampunk
Pop-up Store, for Zhou Shen’s Studio.
Type
Pop-up Store
Date
June, 2026
Site
Zhengdong MixC, Zhengzhou, CHINA.
Majoring Part
Concept, Spatial Design, Installation Design and Modeling.
This project is part of COCO BAKERY VOL.2, a themed IP pop-up store series created in collaboration with Zhou Shen’s Studio for the 2026 “Shen Shen’s” Concert Tour. Centered on the warmth of a bakery, the project extends the emotional narrative of the concert into an immersive offline experience. Inspired by retro-industrial aesthetics and mechanical fantasy, the Steampunk theme reimagines the bakery as a playful mechanical workshop, merging the visual language of steampunk with the distinctive charm of COCO Bakery.
In this project, I am mainly responsible for parts from the idea to the refinement before implementation, including Creative Ideas, Spatial Design, Installation Design and Modeling.
At the heart of the design is an oversized oven-inspired structure that serves as the defining architectural centerpiece of the bakery. Drawing from steampunk’s mechanical vocabulary, the installation incorporates retro-industrial forms and imaginative details, reinterpreting the machinery aesthetic through a playful and character-driven approach. By transforming the iconic bakery oven into a monumental spatial feature, the design seamlessly integrates the fantastical world of steampunk with the warmth and charm of COCO Bakery, creating a distinctive themed environment that is both visually striking and endearingly whimsical.
