Coco Bakery: Jungle Adventure
Pop-up Store, for Zhou Shen’s Studio.
Type
Pop-up Store
Date
August, 2026
Site
Midea Under Light, Guiyang, CHINA.
Majoring Part
Concept, Spatial Design, Installation Design and Modeling.
This project is part of COCO BAKERY VOL.2, a themed IP pop-up store series created in collaboration with Zhou Shen’s Studio for the 2026 “Shen Shen’s” Concert Tour. Centered on the warmth of a bakery, the project extends the emotional narrative of the concert into an immersive offline experience. Inspired by tropical wilderness and adventurous exploration, the Jungle Adventure theme transforms the bakery into a lively fantastical jungle, extending the themed experience beyond the store itself.
In this project, I am mainly responsible for parts from the idea to the refinement before implementation, including Creative Ideas, Spatial Design, Installation Design and Modeling.
The design adopts an open-ended photo-op experience, extending the pop-up store into a larger themed environment through a series of oversized inflatable character installations. Distributed throughout the venue, these monumental inflatable forms establish a continuous visual narrative beyond the boundaries of the retail space. By transforming multiple locations into immersive photo opportunities, the design encourages visitors to explore the entire environment, creating an expansive jungle adventure where character interactions and spatial discovery become integral to the experience.
