Coco Bakery: Sweet Slumber
Pop-up Store, for Zhou Shen’s Studio.
Type
Pop-up Store
Date
October, 2026
Site
Changsha MixC, Changsha, CHINA.
Majoring Part
Concept, Spatial Design, Installation Design and Modeling.
This project is part of COCO BAKERY VOL.2, a themed IP pop-up store series created in collaboration with Zhou Shen’s Studio for the 2026 “Shen Shen’s” Concert Tour. Centered on the warmth of a bakery, the project extends the emotional narrative of the concert into an immersive offline experience. Inspired by the imagery of dreams and the comfort of home, the Sweet Slumber theme transforms the bakery into a cozy dreamscape, creating a whimsical bedroom for Coco and Nono.
In this project, I am mainly responsible for parts from the idea to the refinement before implementation, including Creative Ideas, Spatial Design, Installation Design and Modeling.
The design combines star motifs inspired by Zhou Shen’s concert visual identity with soft, cloud-like forms to construct a dream-inspired bedroom for Coco and Nono. The signature eight-pointed star motif, echoed throughout the spatial composition, connects the theme to the concert while establishing a distinctive visual identity. Through the integration of cloud-shaped structures, intimate bedroom settings, and character installations, the space evokes the warmth and familiarity of home, as if visitors have stepped into a peaceful world where the characters are gently immersed in sleep.
